WHO NEEDS SLEEP mixes live music and comedy performances, game shows, celebrity and athlete interviews, and special in-studio surprises. Viewers are urged to pledge money through donations over the course of the telethon, as well as bidding on unique sports and pop culture auction items.
Proceeds from the 2021 campaign will benefit the hematology and oncology wards of Cook Children’s Hospital of Fort Worth.
“Cook Children’s is honored and grateful to be a beneficiary of this event. Funds raised through WHO NEEDS SLEEP are helping us provide the best care to the patients in our Hematology and Oncology Program. Without the support of our community, we would not be able to provide leading-edge clinical research and additional resources to help families during their Cook Children’s journey,” said Grant Harris, Chief Development Officer / Senior Vice President of Cook Children’s Health Foundation.
The telethon will be produced live at Music City Mall in Lewisville, which will also be holding their Christmas tree lighting ceremonies and the arrival of Santa Claus during the livecast. “Last year, though we were broadcasting in a ‘bubble’ during the pandemic, we still loved being at Music City Mall during the event – the holiday spirit truly lent an added level of excitement,” said Executive Director Devin Pike, who will be on-air through the entirety of WHO NEEDS SLEEP, with a revolving cast of co-hosts.
The telethon is produced by the Who Needs Sleep Foundation, a 501(c)3 registered organization solely tasked with raising and distributing funds to cancer-fighting individuals and organizations.
Photo credit: “Who Needs Sleep Foundation”
